Privacy Policy

1. Who We Are

Klaro is a trading style of Black Swan Influence Ltd, registered in England & Wales (No. 11837421), and acts as a Data Controller for the personal data collected through this website.

When we share your data with a solicitor, they become an Independent Data Controller for the purposes of providing you with legal services.

• Registered Address: 61/63 Stanley Road, Bootle, England, L20 7BZ
• Email: hello@getklaro.co.uk

2. What Data We Collect

We collect the following types of personal data:

Form Data

• Name (first name and last name)
• Email address
• Phone number
• Postcode

Qualification Data

• Whether the estate includes property
• Will status
• Your role (executor, next of kin, or helper)
• Estimated estate value range
• Complexity indicators (e.g., disputes, overseas assets)
• Timeline information

Technical Data

• IP address
• Browser type and version
• Device information
• Pages visited and time spent

3. How We Use Your Data

• To match you with a solicitor: We use your information to find a suitable probate solicitor in your area who can help with your specific situation.
• To send service communications: We’ll confirm your enquiry, introduce your matched solicitor, and follow up to ensure you received the help you need.
• To send marketing communications: With your consent, we may send helpful information about our services.
• To improve our service: We analyse how people use our website to make it better.

4. Who We Share Data With

We share your data with:

• Your matched solicitor: We share your contact details and enquiry information so they can contact you and provide a quote.
• Service providers: We use trusted third parties for hosting, email delivery, and analytics. These providers process data on our behalf under strict contractual obligations.

We do not sell your data to third parties. We never share your details with multiple solicitors simultaneously (unlike comparison sites).

5. Legal Basis for Processing

We process your data under the following legal bases:

• Contract: To provide the matching service you’ve requested.
• Consent: For marketing communications and non-essential cookies.
• Legitimate Interest: For analytics, fraud prevention, and service improvement, where this doesn’t override your rights.

6. Data Retention

We retain your data for the following periods:

• Active enquiries: 12 months from submission
• Completed/converted enquiries: 12 months, then anonymised
• Suppression list: We retain your email/phone indefinitely on our opt-out list to ensure we don’t contact you again

7. Your Rights (UK GDPR)

You have the following rights regarding your personal data:

• Right to access: Request a copy of the data we hold about you
• Right to rectification: Ask us to correct inaccurate data
• Right to erasure: Ask us to delete your data
• Right to restrict processing: Ask us to limit how we use your data
• Right to data portability: Receive your data in a portable format
• Right to object: Object to our processing of your data
• Right to withdraw consent: Withdraw consent at any time

To exercise any of these rights, please contact our privacy team at privacy@getklaro.co.uk.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data protection rights have been breached. ico.org.uk

8. Data Transfers

We primarily use UK-based service providers. Where we use providers based outside the UK, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data.

9. Cookies

We use cookies to improve your experience and analyse site traffic. For full details, please see our Cookie Policy.

10. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the “Last updated” date at the top of this page.